Still Running, Still Dreaming

A reader emailed me the other day, asking me if I'm still running or not. He'd just seen my talk from last summer's Inbound conference (the somewhat misleadingly titled How to be a Writing God), and I realized that now might be as good a time as any to give y'all an update on all of that. You know, one year later and whatnot.

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July 9, 2014 | 3 Comments

Why I'm Jealous of New Runners

I'm guest-blogging today over at You Can't Fake Sweat about what it's like to be a new-ish runner two years down the road, and what I miss about being a brand new runner like I was back then. Check it out.

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June 18, 2014 | 1 Comment

Who's Speaking, Please?

When you use some delightful piece of software, is it yours, or does it belong to the company that built it? Okay. Obviously, in a strictly legal sense, software is intellectual property that "belongs" to its makers. But don't we talk about "my Google doc" and "my Excel spreadsheet" and "my Facebook wall?"

Sure we do. So it's a bit jarring when the interface reflects a totally different point of view. 

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April 7, 2014 | 1 Comment

Conversational Contractions


One of the first things I find myself doing when I'm asked to edit someone else's work -- whether it's microcopy or blog posts or just about anything else -- is to add in a bunch of contractions.

You know what I mean. If the author wrote "you have," I'll change it to "you've." "Will not" becomes "won't."

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March 21, 2014 | 1 Comment

The User Is The Hero

We've been talking a lot at HubSpot lately about the importance of storytelling in our work. Last week, Laura Fitton published this delightful megapost of talks from last year's INBOUND conference that either focused on storytelling as a virtue or used great storytelling just to get a point across.

But how can storytelling help you write better microcopy?

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March 14, 2014 | 0 Comments

Lay Off The Exclamation Marks, Buddy

John Zeratsky shared his five rules for writing great interface copy recently on Fast Company Design, and I was so happy to nod my vigorous agreement with almost everything he said. Because: Preach. But I just have to argue with one little thing. 

Just one little thing! In every other way that post smelled like chocolate chip cookies, fresh and hot from the oven.

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March 3, 2014 | 3 Comments

Get Write On Board


So a couple of years ago, I was working on a major deadline. I had a massive writing project that I needed to complete, and things at work and at home were just too frantic for me to clear up enough head space to get it done.

To top it all off, I had to travel the weekend before my project was due.

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February 22, 2014 | 0 Comments

Black Eyed Pea Soup For Luck and Greatness

Every year I make a slightly different version of this soup. It's always got to have black eyed peas, of course, because eating those delightful little babies on New Year's Day brings you prosperity and luck in the whole long year to come.

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January 1, 2014 | 0 Comments

How to Coddle an Egg

So I'm a big fan of coddled eggs. I eat them for breakfast all winter long, which means that I occasionally rhapsodize -- at length and out loud -- about how truly spectacular a thing coddled eggs are, which means that my friends can often be found walking around looking deeply confused when they're with me.

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December 26, 2013 | 0 Comments


I get sentences and phrases stuck in my head the way some people do with songs. Either way, I think it's fair to call it an earworm. 

And just like that 80's power ballad that won't leave you alone, sticky words and phrases can only be exorcised one way.

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December 18, 2013 | 0 Comments

Beth Dunn is the Editor-in-Chief on the HubSpot Product team. Subscribe to get updates by email.

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