Use Your Words

Speaking at INBOUND is pretty much the highlight of my year. It's probably pretty exciting for my neighbors as well, since in the weeks leading up to the conference I'll spend hours walking up and down our short little street by the river on Cape Cod, waving my arms and rehearsing my lines over and over and over again.

So if you're one of my neighbors and you'd like to see what all the fuss was about, or if you missed INBOUND this year, or just want to relive the glory of me standing in front of a room of 1000 people talking about writing like a human, not sounding like a jerk, and making the voice of your brand sound the way you want it to sound — then handing out chocolate chip cookies at the end — have I got the video for you. 

Bonus if you enjoy staring at massive closeups of portraits by Sargent and Rembrandt. And who doesn't, really?

If you'd rather read a quick and thorough summary of the talk by someone who was there, check out Rachel Goodman Moore's post What Successful Inbound Marketers Know About Word Choice. Either way, grab a plate of cookies before you begin. It'll be like you're there.


Beth Dunn is the UX Ops Lead on the HubSpot Product team. Subscribe to get updates by email.

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