.png?width=500&height=500&name=bd%20(3).png "beth dunn")
It's Memorial Day Weekend again, despite the crappy weather's best efforts to make it feel like it was still March, so it's time again for Rock Grrrl's Guide To Driving...
I just noticed there's a growing uproar over on Twitter about this ad hosted on the Motrin homepage. (If the Motrin team is listening to social media at all, that link won't work for long. I wonder how long the ad will actually live on its homepage?)
Check out the Twitter backlash here.
It seems this ad just appeared, and I just watched it -- it's a kind of frenetic, mostly text-based appeal to "moms who wear their kids" in slings, backpacks, and whatnot, to use Motrin to ease the back pain kid-carrying can cause.
Oddly, the narration seems to doubt the very wisdom of "wearing" your kid, and implies that women do it just to "look like a real mom." Then it calls them crazy. Then it asks them to buy Motrin.
Interesting. Doesn't seem to be going over well.
Note: See follow-up posts below:
Motrin Moms Take it to the Street