Motrin Moms React

I just noticed there's a growing uproar over on Twitter about this ad hosted on the Motrin homepage. (If the Motrin team is listening to social media at all, that link won't work for long. I wonder how long the ad will actually live on its homepage?)

Check out the Twitter backlash here.

It seems this ad just appeared, and I just watched it -- it's a kind of frenetic, mostly text-based appeal to "moms who wear their kids" in slings, backpacks, and whatnot, to use Motrin to ease the back pain kid-carrying can cause.

Oddly, the narration seems to doubt the very wisdom of "wearing" your kid, and implies that women do it just to "look like a real mom." Then it calls them crazy. Then it asks them to buy Motrin.

Interesting. Doesn't seem to be going over well.

Note: See follow-up posts below:

Motrin Moms Take it to the Street

A Focus Group Would Have Stopped This

In Short: Listen