Olivier Blanchard (@thebrandbuilder on Twitter) recently wrote a very well-reasoned and delightfully detailed post on how companies can and should manage their various...
Believe it or not, the NUMBER ONE search term that brings people to my website is this seemingly odd question:
"What does Twitter look like?"
If you're already using Twitter, bear with me. I'll want to hear your answer in just a minute -- and so will the people who land here by asking this question.
In fact, if you're already using Twitter, your initial response to them might be:
"Why don't you just hop on over to Twitter itself and find out?"
But it isn't this easy, not really.
If you don't already have a Twitter account yet, and you just want to check it out, it can be surprisingly difficult to get an actual feel for what Twitter looks like, never mind to really grok how it works.
First, I'll explain why this is. Then I'd like to share with you what Twitter looks like to me, today, for instance.
OK, it's not super-hard, but it's more difficult than you might think, especially for the uninitiated, and the hesitant. For instance, if you visit the Twitter website without any login credentials, you'll see a relatively bland and content-free sign-in page (click on the image to enlarge):
You could try to peek behind the curtain by clicking on one of the "trending topics" on the bottom of the welcome page.
This will at least show you what Twitter's basic interface looks like. You'd get to access the visuals of the site, and you wouldn't have to sign up or anything. But this still wouldn't tell you much about what Twitter does.
The thing is, Twitter isn't about just one topic, or even one style of communication. It isn't just people talking about what they had for lunch, although there is that. It isn't just people having chatty conversations with each other in a public chat room, although there is that. And it certainly isn't just people talking exclusively about themselves, their products, and their companies, although (shudder) there is that too.
In just 5 minutes of dipping into Twitter this morning, I was a part of at least six different types of conversations, each of them carrying its own value.
Here, in a condensed and translated form, is an example of what twitter looks like for me on a daily basis:
Each of these messages was interesting to me in some way. Here's how I responded to each one, in turn:
That was in just five minutes.
And I derived tangible benefits from every single one of those messages that I would not have been able to derive during any other merely five-minute portion of my day.
How would you decode what you say and do on Twitter every day? What does Twitter do for you?
Trust me, there are people who want to know.
Olivier Blanchard (@thebrandbuilder on Twitter) recently wrote a very well-reasoned and delightfully detailed post on how companies can and should manage their various...