Everyone these days wants their microcopy to bring the funny. To infuse some lighthearted joy into an otherwise tedious chore, spark a smile in the midst of the workaday world. It's what I love most about my job, as a matter of fact, bringing the funny to the software. But how to be funny without coming off flat? What if you strike the wrong tone? Fail to carry the joke off?
You guys, it's actually really pretty simple. What it all boils down to is You've got to be kind.