Change the way content works on your team.
Cultivating Content Design gives you the power to fundamentally change your organization's approach to great content — using just the tools and team you already have. With some time and the right focus, you'll tell better brand stories, connect more deeply with the right users, and establish a strong content practice, wherever you are.
This book is perfect for:
- Product leaders who want to tell a unified story across the full user journey, in a compelling and differentiated brand voice
- Content designers who want to partner more effectively with colleagues and scale what they do
- Developers, designers, marketers, and product managers who want to tell better product stories and nail a stronger, more compelling product voice
With a forward by Ann Handley, Chief Content Officer at Marketing Profs and Wall Street Journal bestselling author of Everybody Writes.
"Beth gives you the power to fundamentally change your organization's approach to content."
- Ann Handley, Chief Content Officer, Marketing Profs
Author of Everybody Writes