THE BOOK · CULTIVATING CONTENT DESIGN
Change the way content works on your team.
Cultivating Content Design gives you the power to fundamentally change your organization's approach to great content — using just the tools and team you already have. With some time and the right focus, you'll tell better product stories, connect more deeply with the right users, and establish a strong content practice, wherever you are.
This book is perfect for
- Product leaders who want to tell a unified story across the full user journey, in a compelling and differentiated product voice
- Content designers who want to partner more effectively with colleagues and scale what they do
- Developers, designers, marketers, and product managers who want to tell better stories and systematize a stronger, more compelling brand or product voice
With a foreword by Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal bestselling author of Everybody Writes.
"Beth gives you the power to fundamentally change your organization's approach to content."
— Ann Handley, Chief Content Officer, MarketingProfs
Author of Everybody Writes
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