When you know your story, growth happens fast.
I help leaders, founders, and brands find the story hiding in their products, teams, and themselves. Then I help them wield it as a competitive edge — on the roadmap, in the funnel, and from the stage. When you can tell your story in a way that resonates with others, great things happen. The right customers find you and stay with you. The right employees want to work with you for the long haul. The right investors want to support you, in this round and the next. Are you ready to grow your own way?
FRACTIONAL · ADVISORY · CONSULTING
Brand voice, marketing, product-led growth, and the story that ties them together. I can embed with your team for a sprint, a quarter, or a whole stage of growth — and leave you with engines that run on their own.
KEYNOTE · INTERVIEW · FIRESIDE CHAT
My signature talk, Why Weird Works, digs into the science behind standing out — in marketing, product strategy, career paths, and teams. Debuting at UNBOUND in Boston, September 2026.
I joined HubSpot in its earliest days, when it was just a small, ambitious startup in an incubator space. I was the founding editor and writer of the company's award-winning weekly newsletter, The WIN, for thirteen years. I held the role of Product Editor-in-Chief up to and through the years of our IPO, where I defined the brand voice and infused it into the full customer journey. I founded and led the global HubSpot Content Design team, working to extend our brand voice, culture, and product experience across new markets, new languages, and new product footprints. Then I led UX and product-led growth at Agent.ai, an agent builder tool and marketplace designed just for SMB, created by HubSpot cofounder Dharmesh Shah. That project is now the basis for HubSpot's acclaimed new Agent Hub. Since then I've worked with other teams and brands, helping them tell the stories that speak to their best customers, partners, and candidates. I offer a range and depth of experience in crafting clear story journeys that attract, convert, and retain the people and users you most want to reach. If you've been struggling to answer questions like:
What do we offer that no one else does? What stories help us connect with our best people? How can we use those stories to attract, convert, and retain those people at scale?
Then we should definitely talk. I've helped dozens of teams do that and more.
HubSpot
Agent.ai
Day.ai
Thrive Global
Practice Better
SenseTell me about your team, your event, or what's keeping you up at night.
I'd love to hear how I can help.
