I solve problems by building products. Most of the problems I work on involve words.

I started my career in tech when I joined HubSpot in 2010. I was on fire for what they were doing, leading the inbound marketing revolution and changing what it meant to build a great place to work. Best decision I made in my (professional) life.

I started out in customer onboarding, then moved over to product as the company's first UX writer.  That turned into a pretty wide remit that included owning the brand voice in product and elsewhere. I wrote the WIN (weekly internal newsletter) every Friday. I helped out with product marketing, education, onboarding, HubSpot user groups, UX research, and all sorts of side quests.

Eventually I ended up leading the global content design team. I wrote Cultivating Content Design (A Book Apart, 2021) to explore how words and language can make products better — more human, useful, and fun. Leading that team taught me the other half of the job: helping a group of talented people do the best work of their lives together, especially through the more ambiguous stretches when things are in flux.

After that I moved into more operational roles for a while, then left to get back to building in startups. The pull of an incredible team, a real mission, and a great founder brought me back into the fold to help build Agent.ai.

I'm still a startup person at heart, happy to muck in and help wherever I'm needed. I tend to be most useful when I'm close to the product, tight with the users, and using words in some way — whether that's helping developers fall for a tool, finding a brand's voice, or steadying a team through a big change.

I'm still a startup person at heart, happy to muck in and help wherever I'm needed. I tend to be most useful when I'm close to the product, tight with the users, and using words in some way — whether that's helping developers fall for a tool, finding a brand's voice, or steadying a team through a big change.

Work I've done:

I've led teams through a lot of change — HubSpot's global content design team, and a small product design and content crew at Agent.ai. Knitting a lean team around a shared purpose is the part of the job I love most.

I built Bethbot to help everyone at HubSpot (but especially devs) write in our (adorable) brand voice. It's still used there today.

I wrote Do you really need that exclamation mark? to help people decide if they were being too shouty. This got some press.

I built the Sweet Spot quiz to help people think about how to use AI at work.

I'm always drawn to work at the intersection of product and marketing — building things, shaping voice, and helping technical products find their people. I'm open to the right full-time role, and to fractional or interim work too. If that sounds like you, I'd love to talk.

What I'm working on now →