I've been a content designer, a product marketer, a UX team leader, and I've led product-led growth. I'm a writer and a builder in equal parts.

I started my career in tech when I joined HubSpot in 2010. I was on fire for what they were doing, leading the inbound marketing revolution and changing what it meant to build a great place to work. Best decision I made in my (professional) life.

I started out in customer onboarding, then moved over to product as the company's first UX writer.  That turned into a pretty wide remit that included owning the brand voice in product and elsewhere. I wrote the WIN (weekly internal newsletter) every Friday. I helped out with product marketing, education, onboarding, HubSpot user groups, UX research, and all sorts of side quests.

Eventually I ended up leading the global content design team. I wrote Cultivating Content Design (A Book Apart, 2021) to explore how words and language can make products better — more human, useful, and fun. Leading that team taught me the other half of the job: helping a group of talented people do the best work of their lives together, especially through the more ambiguous stretches when things are in flux.

After that I moved into more operational roles for a while, then left to get back to building in startups. The pull of an incredible team, a real mission, and a great founder brought me back into the fold to help build Agent.ai.

I'm still a startup and scale-up person at heart, happy to help wherever I can. I tend to be most useful when I'm close to the product, tight with the users, and using words in some way — whether that's helping users fall in love a tool, amplifying their voices, or helping them navigate a big change.

Work I've done:

I built Bethbot to help everyone at HubSpot write in our beloved brand voice. It's still used there today.

I wrote Do you really need that exclamation mark? to help people decide if they were being too shouty. This got some press.

I built the Sweet Spot quiz to help people think about how to use AI at work.

I built Betta, an app that adjusts my Runna training plan to the weather conditions and my actual runs. I use it every day (well, not on rest days).

I'm always drawn to work at the intersection of product and marketing — building content and apps, shaping brand voice, and helping great products find their people. I'm open to the right full-time role, and to fractional or interim work too. If that sounds like you, I'd love to talk.

What I'm working on now →