The Sweet Spot
Learn how to choose the right role for AI to play in your team's creative workflow. Includes an AI archetype quiz the whole team can take.
30–45 min
KEYNOTE SPEAKER · CONSULTANT · COACH
Find your story.
When you know your story, growth happens fast.
I help leaders, founders, and brands find the story hiding in their products, teams, and themselves. Then I help them wield it as a competitive edge. What makes you weird is usually the best thing about you. When you can tell your story in a way that resonates with others, great things happen. The right customers find you and stay with you. The right employees want to work with you for the long haul. The right investors want to support you, in this round and the next. Are you ready to grow your own way?
KEYNOTE TALK 2027
Why Weird Works
There's a lot more to it than just standing out.
You want to build something different. You long to stand out. But it's risky, right? Nobody ever got fired for following the well trod path. What if work wasn't a choice between safety and creativity? What if you could make your own weirdness... work? Discover the science behind why being weird works — in marketing, product strategy, career paths, and org design. It's not just a matter of letting your own freak flag fly. There's a systematic — yet deeply individual and creative — approach you can take to putting the weird back into what you and your team do.
Debuting at UNBOUND, HubSpot's beloved conference in Boston, September 2026.
RECENTLY ON STAGE AT
Lead with TempoThe Connected BrandINBOUNDUNBOUNDConfabButtonUXPA Boston
More topics and talks
The Product-Led Brand
Your product talks to customers more than your marketing does. Learn how to make it speak the same language your customers do.
30–45 min
Use Your Words
How small word choices do the heavy lifting, and how to help your whole team learn to write better, with or without AI at their side.
45–60 min
What to expect when I take the stage
Grounded optimism and warm humor. An engaged audience. Quirky slides, proven playbooks, and an offbeat — yet deeply practical — approach.
"Beth's talks are always fun, warm, and full of highly actionable advice ."
"Beth gives you the power to fundamentally change your organization's approach to content."
"Like a chat with a witty, insightful friend. Full of ideas you can act on right now"
Got something in mind?
Tell me about your event, your team, or what's keeping you you up at night.
I'd love to hear how I can help.