I tend to solve problems by building products. Lots of the problems I work on involve words.

I founded and led the global content design team at HubSpot, where I helped make business software (of all things) feel human and fun. I wrote Cultivating Content Design (A Book Apart, 2021) to explore how words and systems thinking can make products better (and more fun). After that I moved into more operational roles for a while. Then I left to try my hand at a few other things. Eventually the incredible team, mission, and founder (yes, the same co-founder from HubSpot) brought me back into the fold to help build Agent.ai.

I built Bethbot to help everyone at HubSpot (but especially devs) write in our (adorable) brand voice. It's still used there today.

I wrote the content for the original website grader, to help us generate more qualified leads.

I wrote Do you really need that exclamation mark? a flow chart to help people decide if they were using too many exclamation marks. This got some press.

I built the Sweet Spot quiz to help people think about how to use AI in their work.

Right now I'm working on PostToast, an app that helps you design the perfect slice of toast. Because toast is the best.

What else I'm working on now →