When you know your story, growth happens fast.
I help leaders, founders, and brands find the story hiding in their products, teams, and themselves. Then I help them wield it as a competitive edge. When you can tell your story in a way that resonates with others, great things happen. The right customers find you and stay with you. The right employees want to work with you for the long haul. The right investors want to support you, in this round and the next. Are you ready to grow your own way?
FRACTIONAL · ADVISORY · CONSULTING
Brand voice, culture, internal comms, and the story that ties them together. I can embed with your team for a sprint, a quarter, or a whole stage of growth — and leave you with engines that run on their own.
KEYNOTE · INTERVIEW · FIRESIDE CHAT
My signature talk, Why Weird Works, digs into the science behind standing out — in marketing, product strategy, career paths, and teams. Debuting at UNBOUND in Boston, September 2026.
I've been a shaper of stories, communities, and culture throughout my career.
I joined HubSpot in its early startup days. I was the founding editor and writer of the company's award-winning weekly newsletter, The WIN, for thirteen years. I was Product Editor-in-Chief during our IPO years, then founded and led the global HubSpot Content Design team. After that, I led internal and executive comms on the product and partner marketing teams. More recently, I helped grow the builder community at Agent.ai, now the basis for HubSpot's acclaimed new Agent Hub.
Since then I've worked with other great teams and brands, helping them tell the stories that speak to their best customers, partners, and candidates. I offer a range and depth of experience in crafting clear story journeys that attract, convert, and retain the people and users you most want to reach.
If you've been struggling to answer questions like:
What do we offer that no one else does? What stories help us connect with our best people? How can we use those stories to attract, convert, and retain them at scale?
Then we should definitely talk.
HubSpot
Agent.ai
Day.ai
Thrive Global
Practice Better
SenseTell me about your team, your event, or what's keeping you up at night.
I'd love to hear how I can help.
