Beth Dunn is Head of Content at Practice Better. She pioneered UX writing and content design at HubSpot, then developed and led the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. Beth Dunn lives on Cape Cod in a very old house with some quality cats.
Change The Way Content Works
Cultivating Content Design gives you the power to fundamentally change your organization's approach to great content — using just the tools and team you already have. With some time and the right focus, you'll tell better product stories, connect more deeply with the right users, and establish a strong content practice, wherever you are.
"Beth gives you the power to fundamentally change
your organization's approach to content."
- Ann Handley, Chief Content Officer, Marketing Profs
Author of Everybody Writes