I solve problems by building products. Most of the problems I work on involve words.

I started my career in tech when I joined HubSpot in 2010. I was on fire for what they were doing, leading the inbound marketing revolution and changing what it meant to build a great place to work. Best decision I made in my (professional) life.

I started out in customer onboarding, then moved over to product as the company's first UX writer.  That turned into a pretty wide remit that included owning the brand voice in product and elsewhere. I wrote the WIN (weekly internal newsletter) every Friday. I helped out with product marketing, education, onboarding, HubSpot user groups, UX research, and all sorts of side quests.

Eventually I ended up leading the global content design team. I wrote Cultivating Content Design (A Book Apart, 2021) to explore how words and language can make products better — more human, useful, and fun. After that I moved into more operational roles for a while. Then I left to get back to building again. Eventually the incredible team, mission, and founder (the co-founder of HubSpot) brought me back into the fold to help build Agent.ai.

I'm still a startup person at heart, happy to muck in and help out wherever I can. I tend to be most helpful when I'm close to the product, tight with the users, and using words in some way. And of course, keeping it weird. Weirdos FTW.

Stuff I've done:

I built Bethbot to help everyone at HubSpot (but especially devs) write in our (adorable) brand voice. It's still used there today.

I wrote the content for the original website grader, to help users know where to start with inbound marketing.

I wrote Do you really need that exclamation mark? to help people decide if they were being too shouty. This got some press.

I built the Sweet Spot quiz to help people think about how to use AI at work.

Right now I'm working on PostToast, an app that helps you design the perfect slice of toast. Because toast is the best.

What else I'm working on now →