There's been a lot of discussion lately about what we mean when we talk about the importance of transparency and authenticity, as organizations doing business in social media space. Jeremiah Owyang just gave this question prominence on his web strategist blog, as part of his Social Media FAQ series.
Voice Mail Archives
Past editions of Voice Mail, Beth Dunn's newsletter on writing and voice.
microsoft office live small business (for artists)
David Pogue of the New York Times reviewed the new release of Microsoft Office Live Small Business on Thursday, and made one of his trademark, quirky videos to tout its value to small businesses. What caught my eye in particular was the fact that he chose to use an artist as his case study for the target user of Office Live Small Business.
dear diary: a travelogue for social media
Beth Kanter recently posted on the importance of outcome-based thinking for nonprofits getting involved in social media, and, with Alex de Carvalho, generated a great list of ways to address some of the challenges presented by social media. I'm just going to pull two items out of this list and expand on the theme a bit:
social media adoption and its discontents
Check this out from Marshall Kirkpatrick over at ReadWriteWeb: "Ten Common Objections to Social Media Adoption and How You Can Respond"
good things from google for nonprofits
Google has announced a new version of its popular Apps Suite that is free and simple - it doesn't require any more technical knowledge than entering your email address into a text field. This is great news for nonprofits who want to improve how they collaborate on documents and projects, access documents from any computer, and keep their shared documents more secure.
not dead yet
I took today off from work, as I was weak and frail like a kitten from the flu. Also, my head was pounding its way out of the tops and sides of my skull, which made it difficult to think.
expert witness
I've been hearing a lot from artists and cultural organizations that they'd like to start a blog, but they're unsure what they should write about. They seem convinced that since a blog is a good marketing tool, it's really just another place to put press releases and event announcements.
Recession-Proof Marketing
Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession.
Good2Go
"When you read about "bad," you want to be able to "do good."
A new service was brought to my attention recently. It's called Good2Gether, and it looks mighty...
Reflections on America's Giving Challenge
I was glad to see that the New York Times picked up on the final stages of the America's Giving Challenge. The contest is over, and the cause I've been flogging/blogging appears to have (unofficially) emerged victorious. It's pretty exciting, no doubt, that the Sharing Foundation is likely to receive a decent sum of money as a result of the contest -- both directly from the donations generated, and from the $50,000 prize money for the top four organizations.